When I graduated from university in 2014, I wanted to work. Work a lot! After my marketing internship, I did some short-term jobs. From customer support to sales, and from sales to marketing – you know, the real stuff. It opened my eyes and made me realise that although I was earning money, the work was not really my cup of tea. It was not challenging or inspiring enough.
An ex-colleague told me about the postgraduate programme in digital marketing & communication at EHSAL Management School (EMS), a hands-on specialization year for students who already hold a bachelor’s or master’s degree. The programme immediately appealed to me for various reasons. Below are a few reasons why this programme deserves more recognition online.
Fresh content every year
New to this year’s programme was the Digital Masters Academy, a project organized by Google, Bloovi Me and EMS. The aim of this unique project was to give students more insight into Google AdWords in general. Real Googlers taught us to be AdWords wizards. The Academy ended with a certification & graduation party at the Google office in Brussels. The food was yummy and the atmosphere was googley!
The programme is well-balanced, covering all important aspects of digital marketing such as strategy, metrics, web management, social media, email marketing, mobile marketing and digital tools. More importantly, the courses are given by top-notch guest lecturers working for big companies in Belgium. They’re experts in their field, even internationally.
What really makes this programme unique is that students have the opportunity to work with real companies on digital marketing projects. This includes companies such as Nestlé, Bol.com, KBC, BBDO, and more…
Top-notch guest lecturers
Ever wanted to work for a big company? No problem. The guest lecturers have connections everywhere. Connecting with them on LinkedIn is a smart move because they can be the deciding factor during your job search. The guest lecturers are approachable and keen on answering all your questions in person or by email.
When I was at university, I contacted the professors by email because it felt a bit awkward to ask them questions face to face. At EHSAL Management School the distance between the students and lecturers is rather small. You can even win prizes by answering correctly in class. How cool is that?
Students with different backgrounds
You can learn so much from each other as every student has a different background. Economics, psychology, communication, marketing, history – you name it.
Good value for money
This postgraduate programme has it all. The subscription fee of €2.600 includes all books, hand-outs, marketing conferences, company visits, and more. It’s really good value for money.
For example, thanks to EHSAL Management School, 20 students were invited to UBA Trends Days for free. Normally it costs €495, but it was free of charge for us. Let me give you another example. We had about 15 hours of class taught by real Googlers. These experiences are priceless. If you were to pay for these lessons, you’d pay hundreds of euros.
What’s more, the personal coaching sessions, networking opportunities and all the extras really make this programme good value for money. The guest lecturers are really professional, and the program coordinator is very driven.
Based on my experiences up to now, I’d give the following scores:
- Programme: 9/10
- Guest lecturers: 8.5/10
- Organization and communication: 8/10
- Value for money: 9.5/10
- Total score: 35/40
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